Dre Baldwin has been an athlete since he was old enough to play outside. From football to baseball to track to basketball, Dre was was always physically active and super-competitive. Even at his young age, Dre sought to compete, challenge and test both himself and his opponents in every sport, in constant search for a mental edge.
Finally settling on basketball at the age of 14, Dre tried and failed to make his high school varsity basketball team for 3 years, finally making the team as a senior… only to sit on the bench for nearly the entire season.
Dre walked on to play basketball in college at the NCAA Division 3 level, where he finished his college years not even on the basketball team after a coaching change left Dre on the outside looking in — again.
Driven by his internal competitive fire, Dre was determined to take his career to professional level, and he succeeded in doing just that starting in 2005.
Combining his playing talents with his ability to market himself, Dre went on to a 9-year professional basketball career that took him through 8 countries in all, including Lithuania, Montenegro, Germany, Mexico, Croatia and Slovakia.
In 2014, Dre wrote The Overseas Basketball Blueprint, the first and only reference guide for playing professional basketball abroad. To date, thousands of players have learned about the pro game and what steps to take to create their own careers through Dre.
Even before his pro basketball career had began, Dre started sharing his thoughts and his journey online through blogging starting in May 2005. Less than a year later, Dre published his first video — a highlight clip from a pro basketball exposure camp he’d attended — to a new website called “YouTube.”
Dre’s basketball training videos, the first “athlete workout” videos ever shared online by anyone in any sport, quickly caught fire, making Dre’s name more known to YouTube viewers than even his professional playing career.
Dre leveraged that popularity into branding and marketing campaigns with Nike, Wendy’s, Gatorade, the NBA, G-League, Buick, STASH, Jordan Brand, Samsung, and many more.
While sharing so much free content online, many in Dre’s audience wanted more from Dre — and Dre decided to provide it to them in a structured way. In 2009, Dre formed Work On Your Game Inc. and began selling his own programs and courses that covered basketball and the Mental Game tools of Discipline, Confidence, Mental Toughness & Personal Initiative.
As of this writing, Dre has created over 400 products, from his 25 books to training programs for athletes to online courses for entrepreneurs and professionals to his many audio Masterclasses.
The success of Dre’s programs allowed him to make the seamless transition from playing professional basketball into entrepreneurship in 2015. Dre detailed his journey, and the tools he developed to make it happen, in his 2019 book, Work On Your Game: Use The Pro Athlete Mindset To Dominate Your Game In Business, Sports, and Life.
From the success of his “Weekly Motivation” videos series on YouTube that started in 2010, Dre knew he had a skill in public speaking.
Since 2015, he has exploited that skill, having given 4 TEDxTalks on Discipline, Confidence, Mental Toughness & Personal Initiative and having been hired to speak in multiple countries and for companies such as the NBA G-League, AT&T, ClickZ, ATD, and numerous others.
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